BforB Networking Event

Want More Sales From Networking? BforB Staffordshire Lucrative Lunch 21 May Uttoxeter

BforB Staffordshire Lucrative Lunch 21 May Uttoxeter

Our friends in BforB Staffordshire are planning another great networking opportunity on Thursday 21st May – Their “Lucrative Lunch” at Uttoxeter Race Course.

This event is for BforB members only across Staffordshire and the West Midlands.  It is their opportunity to meet, and start the process of know, like and trust across the existing network of the BforB family in a networking environment they are familiar with.

Book your place now – CLICK THIS LINK TO BOOK YOU PLACE NOW

If you are a BforB member come along to network, make business contacts and get to know other professionals living and working in North Staffordshire.

BforB Staffordshire Networking

BforB Staffordshire Networking

What Will You See At This BforB Networking “Lucrative Lunch”

As BforB Staffordshire describes it:

This is an opportunity for all BforB members from across Staffordshire, West Midlands and Ladies UK to meet, start the process of know, like and trust and to expand your existing network within the BforB family.

You will be offered a 45 second opportunity to educate your BforB colleagues what you do, how you do it and what makes a great referral for you.

We will have extended networking breaks, a spotlight presentation and a learning point to help you to secure maximum return on investment from your BforB membership.

The event is being held at Uttoxeter Racecourse and your ticket includes car parking at the venue, a delicious 2 course hot and cold buffet lunch and refreshments.

Book your place now – CLICK THIS LINK TO BOOK YOU PLACE NOW

New To BforB Networking

Join Sarah White and the BforB Staffordshire team on Thursday 21st May at Uttoxeter Race Course from 11.30am onwards for the cost of £20.

Book your place now – CLICK THIS LINK TO BOOK YOU PLACE NOW

Not a member of BforB – not a problem.  Contact Sarah White at sarah.white@bforb.co.uk to find a BforB group near you in Staffordshire and get yourself signed up for membership today, and give yourself the opportunity to meet other BforB members across the County and multiply the chances to create relationships, opportunities and leads!

Remember what BforB is:

BforB Networking

BforB Networking

Business For Breakfast Staffordshire is a business network focused on nurturing ‘hot’ pre-qualified Member-to-Member business referrals and it works. Our clear objective is to generate profitable referred business for our members.

We only allow one member per profession to join us. By being part of Business for Breakfast,you can lockout your competition and tap into a previously unavailable and exclusive source of business.

So, if you are looking for a group of like–minded business professionals and decision makers to develop mutually beneficial relationships with, why not come along and see firsthand what Business For Breakfast can do for you.

Don’t delay join BforB today!

How To Book For The BforB Networking “Lucrative Lunch”

For more information and to confirm attendance please book via:

Book your place now – CLICK THIS LINK TO BOOK YOU PLACE NOW

If you have any questions please contact – Sarah White at sarah.white@bforb.co.uk

Let all your friends and business acquaintances know through the normal social media channels.  Look forward to meeting local business ourselves on the day.

The Conspicuous CBM Call To Action

If you know of any great Staffordshire, West Midlands or East Midlands business networking or referral marketing events we can share with the world – let us know via LinkedIn.

If you want to discuss your referral marketing, social media, business networking needs & how to get the most out of them, then please do get in touch with us via LinkedIn. Feel free to connect with us LinkedIn, subscribe to our newsletter or our Superstars of Networking tips series via this website.

New in business then come along to the One2Three Club – a brilliant new networking concept aimed specifically at you – CLICK HERE FOR MORE DETAILS

Read what our customers say about us on our Testimonials Page – CLICK HERE TO READ

Don’t forget the social media challenge for a great free prize from us – DO THE CHALLENGE

BforB Networking Event

Want More Sales From Networking? BforB Newcastle (under-Lyme) Tea Time Group Opens Thursday 7th May

BforB Newcastle Networking Tea Time Group 7 May – The LAUNCH

Our friends in BforB Staffordshire are launching another great referral networking group in Newcastle-under-Lyme, next to Stoke-on-Trent on Thursday 7th May.  This time instead of the hugely popular and successful breakfast meetings which BforB has popularised in Staffordshire, and the Ladies Only Lunchtime group, this group will be meeting in the evening starting at 18.15pm.

Book your place now – CLICK THIS LINK TO BOOK YOU PLACE NOW

Come along to network, make business contacts and get to know other professionals living and working in North Staffordshire.

BforB Newcastle Networking Launch

BforB Newcastle Networking Launch

What Will You See At This BforB Networking Group

As BforB Staffordshire describes it:

Calling all proactive business people in charge of ‘making a financial difference’ to their business!  A structured, proven business growth platform is NOW available in your area at a EVENING schedule.

Take your business leads to the next level with referral marketing. We offer:

* Proven return on investment business growth model
* Well-respected referral organisation
* Structured training programme
* Sector exclusivity
* The generation of ongoing new leads
* Long-lasting professional business relationships
* Friendly, dedicated, driven members

Join us for two hours of positive business building 6.15pm – 8.30pm, only £12.50

Business for Breakfast is a business club whose key aim is to help its members significantly grow their business through relationship marketing and the passing of qualified and quality referrals. Business for Breakfast only allows one person per industry sector to join a forum.

Book your place now – CLICK THIS LINK TO BOOK YOU PLACE NOW

New To BforB Networking

Join Dawn Amison this Thursday May 7th at the Holiday Inn Jct 15 M6
at Clayton Road, Newcastle-under-Lyme ST5 4DL & the schedule is as follows:

  • 18.15pm Registration, Open Networking and Refreshments
  • 18.30pm Food
  • 18.45pm Meeting Commences
  • 19.00pm Elevator pitches, spotlight presentation, networking break & contributions section
  • 20.30pm Meeting closes

Your only investment will be £12.50 to cover your refreshments and booking. We guarantee that the meeting will be extremely valuable to you.  You will also need to bring about 30 business cards to pass around as you will meet a lot of diverse business people.

We have limited spaces available. To avoid disappointment please book your place in advance by clicking the button below.

CLICK THIS LINK TO BOOK YOU PLACE NOW

How To Book For The Networking

For more information and to confirm attendance please book via:

CLICK THIS LINK TO BOOK YOU PLACE NOW

If you have any questions please contact – Dawn Amison on LinkedIn (or dawn.amison@getnoticeduk.co.uk) or Sarah White at sarah.white@bforb.co.uk

Let all your friends and business acquaintances know through the normal social media channels.  Look forward to meeting local business ourselves on the day.

The Conspicuous CBM Call To Action

If you know of any great Staffordshire, West Midlands or East Midlands business networking or referral marketing events we can share with the world – let us know via LinkedIn.

If you want to discuss your referral marketing, social media, business networking needs & how to get the most out of them, then please do get in touch with us via LinkedIn. Feel free to connect with us LinkedIn, subscribe to our newsletter or our Superstars of Networking tips series via this website.

New in business then come along to the One2Three Club – a brilliant new networking concept aimed specifically at you – CLICK HERE FOR MORE DETAILS

Read what our customers say about us on our Testimonials Page – CLICK HERE TO READ

Don’t forget the social media challenge for a great free prize from us – DO THE CHALLENGE

Legally Blonde Carlton Operatic Society Nottingham

Want More Fun In Your Life? Visit “Legally Blonde The Musical” Nottingham 5th May!

“Legally Blonde The Musical” Nottingham From 5 To 9 May

The Theatre Royal Nottingham Is Where It's At!

The Theatre Royal Nottingham Is Where It’s At!

Our good friend Ross Lowe (the co-author of “Refer, Refer, Refer“) has asked us to promote the latest stage production he is appearing in – The Carlton Operatic Society production of “Legally Blonde“.

This will be put on at the Theatre Royal Nottingham between 5th to 9th May.

CLICK THIS LINK TO BOOK YOU TICKETS NOW

Come along to support our favourite BforB Moderator, and the co-founder of Downstage Centre.

What Will You See At The Theatre Royal Nottingham

As Legally Blonde The Tour says it:

“Elle Woods can handle anything. So when her boyfriend, Warner, dumps her she decides to follow him to Harvard Law School and win him back. With some help from new-found friends Paulette, Emmett and her chihuahua Bruiser, she learns that it’s so much better to be smart.”

Winner of 7 major awards including the coveted Best Musical 2011 (Olivier Awards) this all singing, all dancing romantic comedy is about knowing who you are and showing what you’ve got!

See the promotional video for Legally Blonde on YouTube of the Carlton Operatic Society in rehearsals!

Book your place now – CLICK THIS LINK TO BOOK YOU TICKETS NOW

New To The Theatre Royal Nottingham?

Performances – Tuesday 5 – Saturday 9 May – Presented by the award-winning Carlton Operatic Society.

Tuesday 5th May 7.30pm
Wednesday 6th May 2.30pm & 7.30pm
Thursday 7th May 7.30pm
Friday 8th May 7.30pm
Saturday 9th May 2.30pm & 7.30pm

Tickets are £10 – £21 with the following CONCESSIONS & OFFERS:

  • Royal Friends – Save £3 on Tuesday 7.30pm performance. Excluding Balcony seats.
  • Under 25s, Over 60s, Registered Unwaged & Students – Save £3 on all performances. Excluding Balcony seats.
  • Groups 10+ – Buy 10 tickets and get the 11th ticket free.
  • Registered Disabled – Accompanying adult free.

No concessions in the Balcony or on Bench seats in the Dress Circle.  A £1 per transaction administration fee will be added to purchases through www.trch.co.uk plus a 75p card transaction fee will be added for payments by credit/debit card. For more details visit our fees page

CLICK THIS LINK TO BOOK YOU TICKETS NOW

How To Book For The Show

For more information and to confirm attendance please book via: CLICK THIS LINK TO BOOK YOU TICKETS NOW

If you have any questions please contact – Ross Lowe on LinkedIn or email him at findme@rosslowe.co.uk

Ross Lowe - Referral Marketing Genius & Nottingham AmDram Superstar

Ross Lowe – Referral Marketing Genius & Nottingham AmDram Superstar

Let all your friends and business acquaintances know through the normal social media channels.  Look forward to meeting all of Nottingham’s finest lovers of great operatic theatre ourselves on the day.

The Conspicuous CBM Call To Action

If you know of any great Staffordshire, West Midlands or East Midlands business networking or referral marketing events we can share with the world – let us know via LinkedIn.

If you want to discuss your referral marketing, social media, business networking needs & how to get the most out of them, then please do get in touch with us via LinkedIn. Feel free to connect with us LinkedIn, subscribe to our newsletter or our Superstars of Networking tips series via this website.

New in business then come along to the One2Three Club – a brilliant new networking concept aimed specifically at you – CLICK HERE FOR MORE DETAILS

Read what our customers say about us on our Testimonials Page – CLICK HERE TO READ

Don’t forget the social media challenge for a great free prize from us – DO THE CHALLENGE

Connecting Business Networking

Want More Business From Networking? Go To Connecting Business Event 23 April Derbyshire!

Connecting Business Networking Event 23 April – Derby

The next networking event put on by our friend Jaz Greer from Make A Difference in Derby is being held next Thursday 23rd April 2015 at 10am

CLICK THIS EVENTBRITE LINK TO BOOK YOU PLACE NOW

Come along to network, make business contacts and get to know other professionals living and working in Derbyshire.

The guest speaker is our old friend & top top expert Tony Walton from Excelsier whose talk will be on “5 Ways To Utilise your Business Data to leverage sales!”.  Tony is clearly making sure he is learning from his video work on 9 Networking Failures to grab his opportunity to speak!

Connecting Business Networking Event

Connecting Business Networking Event

What Will You See At This Networking Event

As Jaz Greer describes it:

Want to Grow and Develop your Business in 2015?  Then You Need To Be At This Event!  Introduce yourself, your Business and what you need from people in the room so you make the right connections.  Have 3 face to face 15 minute appointments with other Businesses in the room to make a real connection

Guest Presenter, Tony Walton, from Excelsier, will be  sharing a 10 minute slot on ” 5 Ways To Utilise your Business Data to leverage sales!”

We don’t just meet, mix and mingle – we connect, introduce, and build relationships that Grow your Business! “Connecting that Makes A Difference – Raising your profile with other Businesses!”

The Menu For #ConnectingBiz

  • Updates News & Views on Funding and Support for your Business
  • One to One Appointments to establish relationships to Grow your Business
  • Expert Speaker sharing information and knowledge to develop your skills
  • And of course… Brunch is Served!!
  • Open Networking
  • Special Bonus – “Really pleased to have secured some FREE copies of “Refer, Refer, Refer” the Referral Marketing Guide from +Stuart Walton to give to attendees at The Connecting Business event on 23 April.  Are you attending the event? Your Copy awaits you!”
Jaz Greer with Ross - Networking Hero

Jaz Greer with Ross – Networking Hero

Book your place now – CLICK THIS EVENTBRITE LINK TO BOOK YOU PLACE NOW

New To Connecting Business Monthly Networking

Join Jaz Greer on this Thursday April 23rd at the The Community Enterprise Centre, Sheridan Street, Derby, DE24 9HG & the schedule is as follows:

  • 10.00am Registration, Open Networking and Refreshments
  • Guest Speaker – Tony Walton
  • 121s & Elevator Pitches
  • 12.30m

Make A Difference will provide the opportunity for you to get connected in an informal setting over a Brunch Lunch all for £15.00! (pre-booked) £20.00 on the Door! Make it a date & save money by booking now!

We have limited spaces available. To avoid disappointment please book your place in advance by clicking the button below.

CLICK THIS EVENTBRITE LINK TO BOOK YOU PLACE NOW.

How To Book For The Networking

For more information and to confirm attendance please book via the CLICK THIS EVENTBRITE LINK TO BOOK YOU PLACE NOW.

If you have any questions please contact – Jaz Greer on LinkedIn or jazgreer@makeadifference.org.uk

Let all your friends and business acquaintances know through the normal social media channels.  Look forward to meeting local business ourselves on the day.

The Conspicuous CBM Call To Action

If you know of any great Staffordshire, West Midlands or East Midlands business networking or referral marketing events we can share with the world – let us know via LinkedIn.

If you want to discuss your referral marketing, social media, business networking needs & how to get the most out of them, then please do get in touch with us via LinkedIn. Feel free to connect with us LinkedIn, subscribe to our newsletter or our Superstars of Networking tips series via this website.

New in business then come along to the One2Three Club – a brilliant new networking concept aimed specifically at you – CLICK HERE FOR MORE DETAILS

Read what our customers say about us on our Testimonials Page – CLICK HERE TO READ

Don’t forget the social media challenge for a great free prize from us – DO THE CHALLENGE

Ted Loves SEO

Want More Sales? Learn How To Tame The Google SEO Jungle!

What Is SEO?

According to wikipedia:

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results – often referred to as “natural,” “organic,” or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

Why Is SEO Important To You?

Google Search & SEO

Google Search & SEO

In one word, Google search!  SEO is what gets you to the top of the search on page 1, and not in the nether regions in pages 4 and beyond!  Follow your own behaviour patterns – how often do you go beyond page 1 on any search you make in Google?  The answer is that you probably do not on most keywords or phrases you use.

How Do I Learn More About SEO?

There are millions of articles and infographics on SEO.  Just follow the feed from our good friends RED WEBSITE DESIGN BLOG for all sorts of great pieces of advice.  We have linked to these in the past see HERE,  and talked about how you measure success recently with Google Analytics.

There are many people who offer SEO services either as individual experts or as digital marketing or website designers.  Engaging with these people can be a complex and daunting task, which is only natural – so who do we recommend.

We have had the pleasure to know and mentor some great web designers or digital marketing experts over the last few years.  Recently we continued our series of google hangouts with Kane Forrester from KaneAtron and talked SEO.

What Kane Has To Say About SEO?

The Google SEO Zoo

The Google SEO Zoo

As well as the hangout, Kane has written a great blog post with some great information on all the latest Google search and SEO changes called “Pandas, Pigeons & Penguins – How to control the Google content SEO Zoo“.  Penguin, Panda, and Pigeon might be all great marketing terms but they are serious changes to how Google is ranking websites, and which we all need to study.

Read the Blog post and watch our video on YouTube, to give you some SEO ideas, SEO facts and SEO goals which you can discuss with your provider.

Your SEO Call TO Action

So wondering why your website does not rank well with Google, then you need to study the subject and talk to experts.  It might be in the future that Google becomes less important – see this video “The Four Horsemen: Amazon / Apple / Facebook & Google” from our blog post on social media.  However search is still an important activity that all businesses need to understand mechanically or psychologically.  Being found by one’s past, present and future customers is the ket to all business success.

If you need to speak to someone about SEO, then we can’t recommend Kane highly enough.  We have learnt from him, and so will you.  Get in touch today.

If you have any hints, tips or tricks about using “SEO” to stand out from your competitors that you can share with all our readers then please let us know via the comments or via LinkedIn.

The Conspicuous CBM Call To Action

If you know of any other great experts from Staffordshire, the WestMidlands or beyond whose ideas we should share with all our readers then please let us know via the comments or via LinkedIn.

If you want to discuss your referral marketing, social media, business networking needs & how to get the most out of them, then please do get in touch with us via LinkedIn. Feel free to connect with us LinkedIn, subscribe to our newsletter or our Superstars of Networking tips series via this website.

New in business then come along to the One2Three Club – a brilliant new networking concept aimed specifically at you – CLICK HERE FOR MORE DETAILS

Read what our customers say about us on our Testimonials Page – CLICK HERE TO READ

Don’t forget the social media challenge for a great free prize from us – DO THE CHALLENGE

FSB Networking

Want More Sales? North Staffs FSB Monthly Networking Meeting – 5th May 2015

North Staffs FSB Networking Meeting – 5 May 2015

The next networking event put on by the North Staffs FSB Branch in Newcastle-under-Lyme is being held on 5th May 2015 at 6pm – CLICK THIS EVENTBRITE LINK TO BOOK YOU PLACE NOW

Come along to network, make business contacts and get to know other professionals living and working in North Staffordshire.

The guest speaker is Zoe Slattery, Innovation Officer at University of Wolverhampton, whose talk will be on the “Innovation 1st Project”

A Typical FSB Networking Event

A Typical FSB Networking Event

What Will You Hear At This Networking Event

The Innovation 1st Project is funded through the University of Wolverhampton and the European Regional Development Fund and supports SME businesses in adopting technologies which are new to them, enabling them to work smarter and become more competitive. We have supported businesses with video conferencing, SEO, website reviews, video clips, 3d printing and much more.

An Innovation 1st Technician will also be on hand to demonstrate some of our technology, many of which is available through the project for short term loans, i.e. 3D Printer, Wacom tablets, AR Drones etc.

FSB Innovation Networking Event

FSB Innovation Networking Event

We will also inform you about some Product Development Grants which are available through another project run by the University which may be applicable to some businesses depending on their location.

Book your place now – we keep selling out – so get in quick! – CLICK THIS EVENTBRITE LINK TO BOOK YOU PLACE NOW

New To FSB North Staffs Monthly Networking

Join us on May 5th at the Borough Arms Hotel, Newcastle-under-Lyme ST5 1HX & the schedule is as follows:

  • 6PM – 6:30PM Registration, Open Networking and Refreshments
  • 6:30PM – 6:35PM Welcome from your FSB Team
  • 6:35PM – 7:10PM Introduce your Business
  • 7:10PM – 7:45PM Speakers: Zoe Slattery
  • 7:45PM – 8PM onwards Q&A / Open Networking

Cost is FSB Members – FREE; Guests – £10

We have limited spaces available. To avoid disappointment please book your place in advance by clicking the button below.  Free car parking in the Hotel Car Park ( at the rear of the hotel ) or in the Adjacent Municipal Car Park.

How To Book For The Networking

For more information and to confirm attendance please book via the CLICK THIS EVENTBRITE LINK TO BOOK YOU PLACE NOW.

If you have any questions please contact – Karen Hays- secretary@nsfsb.co.uk

Let all your friends and business acquaintances know through the normal social media channels.

Look forward to meeting local business ourselves on the day.

The Conspicuous CBM Call To Action

If you know of any great Staffordshire / West Midlands business networking or referral marketing events we can share with the world – let us know via LinkedIn.

If you want to discuss your referral marketing, social media, business networking needs & how to get the most out of them, then please do get in touch with us via LinkedIn. Feel free to connect with us LinkedIn, subscribe to our newsletter or our Superstars of Networking tips series via this website.

New in business then come along to the One2Three Club – a brilliant new networking concept aimed specifically at you – CLICK HERE FOR MORE DETAILS

Read what our customers say about us on our Testimonials Page – CLICK HERE TO READ

Don’t forget the social media challenge for a great free prize from us – DO THE CHALLENGE

Ted Loves A Story

Want More Sales & Business? Don’t Look For Your USP, Look For Your Story Instead!

What Is A USP?

According to wikipedia:

The unique selling proposition (USP) or unique selling point is a marketing concept first proposed as a theory to explain a pattern in successful advertising campaigns of the early 1940s. The USP states that such campaigns made unique propositions to customers that convinced them to switch brands. The term was developed by television advertising pioneer Rosser Reeves of Ted Bates & Company. Theodore Levitt, a professor at Harvard Business School, suggested that, “Differentiation is one of the most important strategic and tactical activities in which companies must constantly engage.”  The term has been used to describe one’s “personal brand” in the marketplace.

A few great examples from modern marketing and advertising would be Domino’s Pizza: “You get fresh, hot pizza delivered to your door in 30 minutes or less—or it’s free.”; FedEx: “When your package absolutely, positively has to get there overnight.”; or M&M’s: “Melts in your mouth, not in your hand.”

What Is Your USP?

That is the question which all of us as small business owners need to decide which allows us to differentiate ourselves from our competitors.

How we distinguish ourselves from our competitors is one of the key jobs all small business owners need to address sooner or later.  If we have our “USP” or a focus then we become more referable, and this allows us to be better in our 121s, elevator pitches, presentations etc thus helping our reputation versus our competitors.

The USP examples above come from large corporations with large teams and big marketing consultants to help them decide this – which might take years and repeated failures to get right, before one resonates with the customer.

The reality for most of us in business – is that:

  • We are micro-businesses in a service activity with loads of competitors in our locality.
  • We have less than 9 employees and limited budgets.
  • We are the owner / founder of the business & the person fronting the sales and marketing directly.  We are the brand!

So what does USP mean for us small business owners?

We see a range of responses to this challenge:

  1. Some people find their “USP” and have that ability to distinguish themselves from their competitors.
  2. Some people never look for it (either through idleness or ineptitude) and then are in permanent competition with everyone.
  3. And finally some, worry themselves to death about this matter, and consequently are paralysed by fear and inaction.

It is to this final section that maybe we can offer some coping strategies to help deal the issue of  standing out or having that “USP”?

People often misinterpret the term USP when they hear it as something technical, when they should think on what stands people apart:

  • Are you someone recognised as the expert in your field i.e. through blogging or other forms of perceived expertise
  • Are you the person with the most recommendations compared with your competitors i.e. Being the most recommended accountant in Staffordshire is a more powerful USP than telling people “we do your taxes” on time!
  • Are you the person who sell benefits not features i.e. are you the accountant who can tell people how much you will save them on tax in a measurable or numerate manner, rather the one who talks about how he gets your books done to be compliant!
  • Are you the person who looks to help others grow their business first?
  • Are you the person who does not rely on their qualifications to be different?  It seems often unfair for all that hard work but being the best qualified is not the differentiator – nobody knows or cares about these matters!
  • Are you the person constantly perfecting and testing your pitch in networking situations and 121s with people you meet and being persistent and disciplined in everything you do?
  • Are you that person who is easy to deal with and always open for business?
  • Are you a person with a passion for what you service or product offer that resonates in everything you say and do?
  • Are you a person who wants to make a difference in your local community?
  • Are you a person with a fantastic story to tell about how you have got into business and what you hope to achieve?  Will this story resonate with your audience and make them refer you on?

All the above are what we have seen in the last few years work to help people be that 1% different and get more referrals than their competitors.

If you work hard at the above, maybe like our good friend Paul Woodcock, be known for “not leaving a tip with the taxman”!

Your USP Call To Action

We have seen many people overthink this problem over the last few years.  Accept that there are lots of competitors out there in your locality.

Being that bit different in a positive way, is the basis of having that great “reputation” which is a strategy or objective everyone needs in marketing.

It does not take much to be different from the others, and get people talking about you positively behind you back – allowing you to shorten your sales cycle and keep your prices high!

If you have any hints, tips or tricks about determining your “USP” or standing out from your competitors  that you can share with all our readers then please let us know via the comments or via LinkedIn.

The Conspicuous CBM Call To Action

If you know of any other great experts from Staffordshire, the WestMidlands or beyond whose ideas we should share with all our readers then please let us know via the comments or via LinkedIn.

If you want to discuss your referral marketing, social media, business networking needs & how to get the most out of them, then please do get in touch with us via LinkedIn. Feel free to connect with us LinkedIn, subscribe to our newsletter or our Superstars of Networking tips series via this website.

New in business then come along to the One2Three Club – a brilliant new networking concept aimed specifically at you – CLICK HERE FOR MORE DETAILS

Read what our customers say about us on our Testimonials Page – CLICK HERE TO READ

Don’t forget the social media challenge for a great free prize from us – DO THE CHALLENGE

Ted Loves Coffee

Want More Productivity In Your Business? Get Better Coffee In Your Daily Office Routine!

Productivity, Coffee & Blogging

A small by-product of our daily blogging routine is that we are now receiving invitations from “digital marketing” agencies sharing work they have done for their clients, which they want for us to share with you, our readers.  Ethics aside, it is clearly a by-product of the work we have done in generating the 300+ posts in the last year, and the growing audience we have created.    Most of these have come as infographics (which are great to share your content marketing activity).  Not all are of interest to this blog, but the latest one we think is great for everyone.  After all, Coffee is an important part of our daily business process, so anything that promotes it, to us is a fantastic thing!

A number of these in the last few months have come via Ghergich & Co, a USA based digital marketing agency.

This latest one represents work that Ghergich & Co have done for Quill.com, another USA based supplier of office stationery and office products, and entitled “Time For A Break – Break Room Hacks For Workplace Productivity“.  The language is American, but the sentiment is universal – better productivity through using common areas is a good thing for all business.

Take time to think about your break rooms or coffee areas which encourages more creativity and productivity from yourself or your team.

Time For Coffee!

Here’s what Quill have to say (in this infographic) about getting the most from your coffee areas to maximise productivity in your business:

Taking a few breaks during the work day has many advantages. It sharpens concentration, improves health and boosts productivity. That’s why it’s so important to make your office break room inviting so employees want to use it. There’s no need to spend a lot of money. This infographic has some nice yet inexpensive break room ideas to make your area pleasant. Plus, at Quill.com you can buy break room supplies in bulk — including healthy snacks and coffee — and save.

Break Room Coffee Productivity

Break Room Coffee Productivity

You will see some great facts and ideas regarding break room or coffee area productivity, especially regarding coffee research that shows it:

  • increases alertness
  • increases support for co-workers in social situations
  • facilitates learning
  • etc. etc

Go to the main blog post by Quill / Ghergich to see this great infographic in its original size and to read all the great tips that using your rest areas or coffee break rooms can do to improve productivity and effectiveness in great and fun detail!

Your Coffee Call To Action

We hope you enjoyed this infographic on workplace productivity that is both fun and informative.

It is a great example of both how a company promotes its products to generate more leads, opportunities and sales through content marketing, and why if you yourself a regularly producing great content each and every day, please will reach out for you to share their stuff.  Whether you decide to do so or not depends on you and the quality of the material, but it is clear high activity equals high results if you invest time and energy!

If you have any hints, tips or tricks about coffee and other workplace productivity tricks that you can share with all our readers then please let us know via the comments or via LinkedIn.

The Conspicuous CBM Call To Action

If you know of any other great experts from Staffordshire, the WestMidlands or beyond whose ideas we should share with all our readers then please let us know via the comments or via LinkedIn.

If you want to discuss your referral marketing, social media, business networking needs & how to get the most out of them, then please do get in touch with us via LinkedIn. Feel free to connect with us LinkedIn, subscribe to our newsletter or our Superstars of Networking tips series via this website.

New in business then come along to the One2Three Club – a brilliant new networking concept aimed specifically at you – CLICK HERE FOR MORE DETAILS

Read what our customers say about us on our Testimonials Page – CLICK HERE TO READ

Don’t forget the social media challenge for a great free prize from us – DO THE CHALLENGE

Ted Loves Colour

Want More Business? Get Some Colour In Your Life Today!

Every Day It’s About Colour

A few years ago we had the pleasure to have our colours done by Colour Me Beautiful consultant Ann Skidmore.

Ann Skidmore - Colour Genius

Ann Skidmore – Colour Genius

She turned us from a colour novice who dressed less than well for business:

Stuart Walton - Former Colour Failure

Stuart Walton – Former Colour Failure

To someone who made an acceptable impression, and we hope continues to do so!

Stuart Walton - Better At Colour Now!

Stuart Walton – Better At Colour Now!

This is a our LinkedIn recommendation for Ann:

“It is a true that many times over my career I have sat and listened to presentations given to me for training purposes which I have half listened to and never implemented in my working life despite having the best intentions. This was not the case when Ann gave us a fantastic seminar a few years ago to our management team on how to dress better and make a better impression in our work. This was one of the revelatory moments and that weekend I spent money improving my wardrobe and changing what I wore with more care every day. The results did help me feel more confident and make a better impression with my peers. Over the years, have I done my best to apply the lessons Ann taught us, and continue to reap the benefits. If you are wanting to feel better, look better, impress people more with your appearance and make that right impression get in touch with Ann today!”

As they say on the Colour Me Beautiful website – “In business you only have one chance to make a first impression – make sure it’s the right one”.  For women as Coco Chanel said “With the badly dressed woman, people remember the clothes. With a well dressed woman, they remember the woman”.

This lesson applies to men as well as women in business – looking smart and having the understanding of what looks good on you, and in whatever colour is best for your skin tone is something worth studying and applying.  This lesson we have continued to do our best with 8 years on!

We had the pleasure and reconnecting with Ann a few months ago on LinkedIn, and recently had a fantastic 121 to see how we were both doing in our businesses.

Good news is that we have still received a good mark for our use of colour – relief all round from Conspicuous CBM!

We also had a great talk about past winners of the Apprentice; Tony Robbins; networking in Staffordshire; perseverance; reputation; politics; enterprise education; chambers of commerce; bad HR departments; great managers; the power of social media; twitter; Instagram; and how making the right impression in the way you dress, act and behave is so important in all business activities etc.

These are all subject close to our hearts here on this blog, and many of which we have written about over and over again on these pages.

We also got a new signed  Colour Me Beautiful book, and had the opportunity to present Ann with her own signed copy of “Refer, Refer, Refer“.

Ann Skidmore & The Books!

Ann Skidmore & The Books!

 

Two things we remembered from the conversation with Ann – “don’t worry about having a USP – have a story to tell and your reason to be in business”, and that “leadership and good management is not a soft skill”!  Great pieces of information for every new business owner to remember when they start.

Your Colour Call To Action

Don’t delay, whether you are a man or woman remember to use the right colour in your everyday business dress today.  Use it to make the right impression with everyone you meet that you are “open for business“, and referable!  If you need great help from a Staffordshire’s top expert then contact Ann Skidmore today.

If you have any hints, tips or tricks about using Colour that you can share with all our readers then please let us know via the comments or via LinkedIn.

The Conspicuous CBM Call To Action

If you know of any other great experts from Staffordshire, the WestMidlands or beyond whose ideas we should share with all our readers then please let us know via the comments or via LinkedIn.

If you want to discuss your referral marketing, social media, business networking needs & how to get the most out of them, then please do get in touch with us via LinkedIn. Feel free to connect with us LinkedIn, subscribe to our newsletter or our Superstars of Networking tips series via this website.

New in business then come along to the One2Three Club – a brilliant new networking concept aimed specifically at you – CLICK HERE FOR MORE DETAILS

Read what our customers say about us on our Testimonials Page – CLICK HERE TO READ

Don’t forget the social media challenge for a great free prize from us – DO THE CHALLENGE

Ted Loves Instagram

Want More Business? How Are We Doing – 100 Posts Into Our 2015 Instagram Experiment

100 days a go we started our 2015 Instagram experiment to see how this social media platform could help our business grow its leads, opportunities and sales and connect with our customers - old, current and future. Simply search our site for our updates at the beginning, 4 weeks and after 8 weeks. 100 posts or 13 weeks on - how are we getting along and learning.

Every Day It’s About Instagram!

Instagram

Instagram

As we have said before, one of the challenges for any business wanting to use content marketing as a means of promoting themselves and building an audience is to find something to say and way of distributing this content.  One tool we love to do both these things is Instagram.

Our Instagram Workflow Once Again

Our content marketing workflow to share photos taken on Instagram is helped using IFTTT to share the photos that are uploaded to our various social media channels.  We have been using it over the last 4 years using our personal Instagram account, and copied it over to the new Conspicuous CBM Instagram Account.

It is a fantastic & easy to use internet plumbing service that allows you to use the event of taking a photo on Instagram to perform a number of secondary posting actions – see our diagram below:

Instagram / IFTTT Flowchart for CCBM by Lucy Walton

Instagram / IFTTT Flowchart for CCBM by Lucy Walton

So functionally this is working well for us to create content, but were we getting the most “bang for our Instagram buck”?

The New Approach – 10 Ways To Treble Your Instagram Followers!

Originally published November 2014 as a blog post on the RED WEBSITE DESIGN BLOG website, this excellent infographic on the topic of Instagram and what to do to make it better, was entitled – “10 Awesome Tips to Treble Your Instagram Followers in Double Quick Time” which we think gives some great hints as to how to get more traction from Instagram.  All the tips are fantastic ideas to treble your followers.  This is the basis of our approach.

Our Tips For Using Instagram To Maximise Your Business Growth

We posted 12 tips on our round-up after 8 weeks in which we still think hold true, and worth reading at your leisure should you be interested in using Instagram more seriously.

Hootsuite produced a great article a few weeks ago called – “8 Ways to Get Likes and Followers on Instagram” with the following points which had some terrific advice.  Read the article in full with the full discussion on each point but the idea of themes, sticking to a schedule, engaging with your followers all seem sensible advice which anyone should be able to follow when getting serious about Instagram.

Hootsuite recently produced another great article on Instagram regarding the perils of automation.  What is their final thought:

There are a few clear lessons that stand out from this experiment.

– If you want to use Instagram bots, be prepared to lose your home feed.
– You can’t automate comments. The potential for damaging situations is just too great.
– Prepare to live in fear. Using these Instagram bots to comment or follow for you goes against Instagram’s terms of service.
– You will gain followers, but followers don’t equal engagement. You still have to put in work to earn engagement on your photos.

The conclusion is well worth noting – there is no shortcut to building a community without some hard word, great content and your engagement.

It is true that many of the followers, comments and likes we see do come from Instagram’s wild-west with many self-help and MLM type activities prevalent on our stream – perhaps they are the victims of using automation themselves!

We will look out for more articles or great ways to get more insight or information out of your Instagram accounts, and talk about them as we find them in the months to come.

The New Instagram Approach – 100 Posts In!

Over the last 13 weeks we have been conducting an experiment based on the above infographic’s advice and therefore changing our approach to see if we can get some more Instagram traction without changing our IFTTT workflow radically.

100 posts or 13 weeks in we have continued to post each day something relevant to the audience of the Blog. In raw terms how are we doing?  Answer – 285 followers after 100 posts in over 13 weeks.

Our Instagram Account After 100 Posts

Our Instagram Account After 100 Posts

We reported about at 8 weeks on Dan Zarella’s great new tool where we saw this insight on the account:

The ConspicuousCBM PicStats.com Instagram Report

The ConspicuousCBM PicStats.com Instagram Report

Sadly this tool is offline at the moment, which leaves the average number of likes and comments we have achieved to be guessed at, but the trend still looks positive.

Conclusion the new approach beats what we did with Instagram before in the previous 4 years.  We have just signed up to Iconosquare on a recommendation, and report back as to how that is helping us understand our Instagram efforts more fully.

A High daily average of interactions (likes & comments) with under 300 followers is simply the best return of all the social media channels we use.  David Moth in this article speculates that photos are easy to consume and the Instagram to like is an easy way to interact compared to a retweet, but what about all the Twitter favourites we see in our feed.

Your Instagram Call To Action

As this level of “interaction” appears to be rising for us after 13 weeks then not investigating Instagram (for many of the businesses we see) is a strange decision.

The usual lazy non-believer in any social media platform question is to say have you got any sales from all this.  Well it takes a few minutes effort to post and a few minutes to check in and interact with any comments.  Lets us see how we do after a year with our usual call for hard word, discipline, perseverance and planning we say is needed for any marketing activity.

There are plenty of people on Instagram who promise you riches and endless leads for your business – try them if you like!

However we are seeing more businesses that genuinely seem to looking to Instagram as a content marketing delivery platform.  From this after a few months we see the tentative signs of better engagement and ROI from our efforts that continue on an upward path.

So as you can see in our very short experiment above over the last 13 weeks or 100 posts, that following the infographic’s advice does bring better results in terms of Instagram engagement and relationships.

Instagram is a great tool to create content for all your other social media channels.  With a bit of effort and an iPhone you can use it to post something relevant every day to help your business with its 300M+ and growing active users too.  Its interface is a lot simpler in some ways than Twitter which makes it a great place to start your content generation pipeline going.

As Instagram matures (and it appears to be getting more popular than Twitter), then ignoring this content generation platform to populate your social networks will be a big mistake for anyone serious about growing their business.  If someone can tell us a better return of interaction for your social media activities then please let us know.

Get on Instagram today!

If you have any hints, tips or tricks about Instagram that you can share with all our readers then please let us know via the comments or via LinkedIn.

The Conspicuous CBM Call To Action

If you know of any other great experts from Staffordshire, the WestMidlands or beyond whose ideas we should share with all our readers then please let us know via the comments or via LinkedIn.

If you want to discuss your referral marketing, social media, business networking needs & how to get the most out of them, then please do get in touch with us via LinkedIn. Feel free to connect with us LinkedIn, subscribe to our newsletter or our Superstars of Networking tips series via this website.

New in business then come along to the One2Three Club – a brilliant new networking concept aimed specifically at you – CLICK HERE FOR MORE DETAILS

Read what our customers say about us on our Testimonials Page – CLICK HERE TO READ

Don’t forget the social media challenge for a great free prize from us – DO THE CHALLENGE