As we have previously said, getting recommendations is a great way to grow your reputation for all serious referral marketers and business networkers using todays’s tools such as LinkedIn to act as a store of the social proof relating to your skills – SEE HERE. This is an especially good tactic when you have done someone one a good turn or given some great business advice in a 121.
Sometimes the testimonials don’t come in neat LinkedIn sized bundles which people can read at their leisure but arrive via Twitter or face-to-face say in a referral marketing group meeting.
How do you capitalise on these testimonials to build up your credibility, get your network talking about you in a positive way behind your back to their friends and thus enhance your sales etc etc Here is a couple of ideas that we have been mulling over the last few days to do just that:
1. Copy those hand-written testimonials out into electronic bits and bytes:
These can be shared on your personal LinkedIn profile updates, LinkedIn Company Page (where the ability to leave testimonials was removed early this year), Facebook fan pages etc etc
2. Use those Twitter testimonials you might get to go:
Again these can be shared on your personal LinkedIn profile updates, LinkedIn Company Page (where the ability to leave testimonials was removed early this year), Facebook fan pages etc etc
Now for a further great tip from our good friend Craig Finch from Webgineering. Take all these testimonials and endorsements for skills you have received from LinkedIn contacts plus those above, and cut and paste them into a nice document with some additional marketing blurb on what you do that you can send to clients, prospective clients, and prospect business partners. Why? Because none of your competitors will be doing, it looks organised and professional, provides reassuring social proof, and might open new avenues of discussion that might have been overlooked by both parties! Try this for yourself and see how you get along with it.
A few minutes worth of effort to really help grow your reputation and your sales – that is a fabulous ROI on your time!
Watch out for more quick reputation building tips in forthcoming weeks.
If you have any great ideas on how to generate, capture or share testimonials then please share them through the comments or LinkedIn.
If you want to discuss your referral marketing, social media, business networking needs & how to get the most out of them, then please do get in touch with me via LinkedIn.