Ivan Meisner’s, the founder of BNI, was recently asked what his No1 Marketing Tip was.
His response on his blog was to think about it as brand building, and the best way to do so was to write, write, write in order to to stand out from the crowd and be the person who is followed by others – which in turn becomes business opportunities for you – full article CLICK HERE.
As Jeff Bullas wrote in a great article on LinkedIn recently (CLICK HERE), LinkedIn in early 2014:
“On February 20, 2014 Dan Roth, (the executive director of LinkedIn) announced its new content strategy that allows “all members” to create and publish long form content on LinkedIn. This means that as a professional you can now display your knowledge and expertise to your peers and to the world. It is easy to use and allows you to even embed images and links.
How important is this?
For Linkedin it will make it more attractive as a “go to” place for reading thought provoking insights and also possibly the latest news and trends in an industry. It will drive engagement and also potentially increase time its users spend on the platform.
Can it make a difference for you?
As a blogger or online publisher you can now create and display your content on LinkedIn. This provides another place to build thought leadership and create personal brand awareness through the power of content. For potential and current thought leaders it is an opportunity to shine on an ecosystem of over 300 million global professionals. If you get the headline right and the topic resonates with your audience it can appear on the homepage of LinkedIn.
This is what can happen!
I was surprised when I wrote a piece titled “Why You Should Forget Facebook” on my blog and republished it on LinkedIn and then all hell broke loose! This is what happened! The article received over 160,000 views in 24 hours! Attracted 736 comments, 2,500+ Facebook likes, 7,500+ LinkedIn shares and 1,100+ retweets on Twitter. Appeared on the homepage of LinkedIn
Became the #2 ranked post for views on LinkedIn for the day. Ranked as the #2 article on LinkedIn globally for the week.
This for me demonstrated the new potential for writers and publishers on Linkedin. Have something to say?….. then maybe its worth crafting a LinkedIn post or repurposing one of your past top blog posts.”
Jeff’s recommendation which we wholly endorse is to publish it first on your “owned” online digital asset, such as your website or blog. Then share it on LinkedIn where it may “earn” some additional attention and drive traffic and engagement back to your site. If Jeff, who is a blogging expert & word-press guru gives this advice, then its worth listening too!
I started this blog in May 2014, at the same time I was invited by Linked-in to start writing on this new “blogging” platform. To date nearly 20 posts issued at about one per week with loads of people now following me, allowing me to amplify my network, and dozens of shares, likes and positive comments and many many views. The content is replicated on this blog in a roughly sequential manner on the same timeline to keep the digital asset under my control. Plus its is a great way to link back to presentations I have previously uploaded on LinkedIn sister company Slideshare to keep a consistent visual approach.
Reputation building as Rob Brown says in his brilliant book on the subject is a key strategy for differentiating yourself on the subject and make yourself more referable than your competition. Writing & becoming a thought leader is a key part of Rob’s advice if you can manage it.
Don’t worry if you don’t feel inspired to write all the time, do link to people you know to share their top tips and thus give them and yourself the implied endorsement to keep that regular flow of fresh new content coming on a blog and across you social media channels. Think hints, tips and tricks and if you speak better than you write, then put the original content on YouTube for example and embed in a quick post on LinkedIn.
If a great word-press blog is too much for you, the LinkedIn magic pencil is a terrific alternative with loads of functionality and connectivity to your intended social media audience.
I am really encouraging all my Mentees to take advantage of this free service or take their existing newsletters or tip sheets and repurpose them for LinkedIn. As with Focus, this is a subject we won’t apologise for coming back to again & again.
If you know of any great Staffordshire or West Midlands experts we can share their written words with the world – please let us know via Linked-in or as comment on this blog.
If you want to discuss your referral marketing, social media, business networking needs & how to get the most out of them, then please do get in touch with me via LinkedIn.